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Free Poster Takes Kids Into The Wacky World of Dreams

Proper amounts of sleep are important for everyone, especially children. Unfortunately, in today's busy world, many parents do not think to explain the importance of sleep to their kids. But now, American Innerspring Manufacturers, a national nonprofit group, is underwriting the free distribution of an out-of-the-ordinary youth poster to teachers and parents. Designed to appeal to 12- to 15-year-olds, the poster, called Underwear, Zombies & Monkey Kung Fu, takes a look at the weird world of dreams, while it subtly reinforces the importance - and "coolness" - of a full night's sleep. "So much is going on with kids in this age group, and many parents don't realize how important sleep is for success in numerous areas," said Arthur Grehan, executive director of AIM. The poster is written in an unconventional style designed to engage the target age group.

"We thought the idea of doing a funky and engaging poster on dreams would be a great way to promote deep sleep to this skeptical audience without sounding like a textbook or a filmstrip," Grehan said. The poster offers information about deep sleep, delves into the possible symbolism of dream topics and even suggests keeping a dream journal. For the development of Underwear, Zombies & Monkey Kung-Fu, AIM turned to Red Deluxe, a Memphis-based firm with numerous award-winning posters under its belt. AIM is making copies of the poster available free of charge to any teacher or parent. The group is making the offer in hopes that parents will take a break from their hectic schedules and give some real thought to the important role of sleep for children in this age group.


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